Skip to content

Hi, I'm Bahar

There are moments in life that define us—not just in who we are, but in who we become.

My journey has been shaped by moments of deep challenge, transformation, and an unshakable belief in what’s possible.

At 16 years old, my life changed forever. A car accident left me paralyzed on the left side of my body, and doctors told me I would never walk again. But deep down, I refused to accept that as my reality. I believed—truly believed—that I had the power to heal. What followed was a journey not just of physical recovery but of mental resilience, self-mastery, and the power of the subconscious mind. Through relentless discipline, visualization, and mindset work, I not only regained my ability to walk—I ran marathons. I stepped on stage as a natural bodybuilder, proving to myself and the world that the mind is far more powerful than we give it credit for.

But my journey of transformation started long before that.

"The greatest transformations happen when we step into the valley of discomfort"

I was born in Iran, a country rich in history but deeply affected by war and political unrest. My family was forced to flee our home and seek refuge in the Netherlands. Becoming a refugee meant starting over, adapting, and learning how to rebuild from nothing. It taught me the power of resilience, adaptability, and courage—the same lessons I carry into my work today.

For years, I studied human behavior, leadership, and performance psychology, driven by one core question:

"What makes people rise above their circumstances?"

My work in executive coaching, leadership development, and self-mastery is an extension of this question. I help leaders break through their subconscious limitations, own their power, and create lives of meaning and impact—because I know, firsthand, that the greatest transformations happen when we step into the valley of discomfort, uncertainty, and deep inner work.

My belief? You are far more powerful than you realize.

I’ve lived it. I’ve walked through it. And now, I help others do the same.

If you’re ready to step into your power, challenge the stories holding you back, and create a life and leadership style rooted in purpose, clarity, and confidence—you’re in the right place.

Let’s walk through the valley together.

Hi, I'm Bahar

Executive Coach & Leadership Expert

There are moments in life that define us—not just in who we are, but in who we become. My journey has been shaped by moments of deep challenge, transformation, and an unshakable belief in what’s possible.

At 16 years old, my life changed forever. A car accident left me paralyzed on the left side of my body, and doctors told me I would never walk again. But deep down, I refused to accept that as my reality. I believed—truly believed—that I had the power to heal. What followed was a journey not just of physical recovery but of mental resilience, self-mastery, and the power of the subconscious mind. Through relentless discipline, visualization, and mindset work, I not only regained my ability to walk—I ran marathons. I stepped on stage as a natural bodybuilder, proving to myself and the world that the mind is far more powerful than we give it credit for.

But my journey of transformation started long before that.

"The greatest transformations happen when we step into the valley of discomfort"

I was born in Iran, a country rich in history but deeply affected by war and political unrest. My family was forced to flee our home and seek refuge in the Netherlands. Becoming a refugee meant starting over, adapting, and learning how to rebuild from nothing. It taught me the power of resilience, adaptability, and courage—the same lessons I carry into my work today.

For years, I studied human behavior, leadership, and performance psychology, driven by one core question:

What makes people rise above their circumstances?

My work in executive coaching, leadership development, and self-mastery is an extension of this question. I help leaders break through their subconscious limitations, own their power, and create lives of meaning and impact—because I know, firsthand, that the greatest transformations happen when we step into the valley of discomfort, uncertainty, and deep inner work.

Purpose & Vision

At my core, I am driven by a singular purpose: to elevate leadership beyond strategy and performance—to a place of true self-mastery, impact, and transformation. I believe that the greatest leaders are not just those who make smart decisions, but those who understand themselves deeply, lead with intention, and create lasting change in the people and systems around them.

My vision is to reshape the way leadership is developed and experienced—moving beyond surface-level skills into the deeper, often unseen, forces that shape how we lead. Through my work, I aim to empower leaders to break free from limiting patterns, navigate complexity with confidence, and lead with both strength and self-awareness.

Leadership is not just about what you do—it’s about who you become in the process. My mission is to guide leaders in stepping into that next evolution, where clarity, resilience, and purpose fuel extraordinary results.

Purpose & Vision

At my core, I am driven by a singular purpose: to elevate leadership beyond strategy and performance—to a place of true self-mastery, impact, and transformation. I believe that the greatest leaders are not just those who make smart decisions, but those who understand themselves deeply, lead with intention, and create lasting change in the people and systems around them.

My vision is to reshape the way leadership is developed and experienced—moving beyond surface-level skills into the deeper, often unseen, forces that shape how we lead. Through my work, I aim to empower leaders to break free from limiting patterns, navigate complexity with confidence, and lead with both strength and self-awareness.

Leadership is not just about what you do—it’s about who you become in the process.

My mission is to guide leaders and organizations in stepping into that next evolution, where clarity, resilience, and purpose fuel extraordinary results.

If you’re ready to step into your power, challenge the stories holding you back, and create a life and leadership style rooted in purpose, clarity, and confidence—you’re in the right place.

Let’s walk through the valley together.

Bahar Alexander Executive Coaching & Mentorship for Coaches

Training & Certification

Background

Bahar Alexander Executive Coaching & Mentorship for Coaches

Training & Certificate

Background & Expertise

Testimonials

Austin Merrett
Austin MerrettSwush Ltd. | Director
"My life is on a different level now.

How I perform for my clients and team. How I sleep. How I eat. How I live each day has improved exponentially through the coaching, guidance and empowerment Bahar has given me.

She’s been there every step of the way to help me build the foundations for my new life through new ways of thinking and doing.

Through our work I have a better understanding of my purpose, my resilience is high and I finally know my self.

When you’ve been coached by Bahar, you see the world differently and through that new lens you can achieve mastery of your life. "
Heather Moran
Heather MoranMursion | Head of GTM Solutions
"I was fortunate to get to work with Bahar in the context of the Working Genius assessment earlier this year. The Working Genius model itself is easy to grasp and understand, and further, Bahar's insights and ability to help make the results more personal to me were impactful in my approach to the day to day. The work with Bahar helped me reorient on my strengths and the work items that generate energy for me, and consider new ways to delegate those things that draw down my energy (and will likely be done better by another teammate anyway!). It was both a humbling and empowering learning experience. Bahar is an amazing coach with that "something special" that encourages embracing the work in a practical and immediately applicable way. I am very grateful for Bahar!"
Jamie Zinn
Jamie ZinnRally Up | Director of Strategic Growth
"Where do I start? I was recommended for the Valor coaching program and boy was I in for a treat! Once paired with Bahar, everything for me changed...for the BETTER! Bahar and I instantly connected, and she really helped me to open my mind to what I wasn't able to find within myself, by myself. Through her coaching, mentorship and recommendations on simple life practices, I was able to focus on what really matters to me personally and professionally. She helped me to understand my strengths, weaknesses and areas of improvement which ultimately led me to make a change in my career. After discovering My Working Genius, I started to look deeply into what makes me tick, what makes me happy, and what my ultimate strengths really are. Even after our sessions ended, I actively use what Bahar taught me in my day-to-day life. I am forever grateful for Bahar and her mentorship, I couldn't recommend her more! Thank you Bahar for everything, you truly are the very BEST!"
Sabine Verdasco
Sabine VerdascoLondon Stock Exchange Group | Sales Director
"I was lucky enough to have Bahar coaching me in 2022. What an experience! Even though I am a certified Business Coach myself, I quickly realized that Bahar provided another intensity of holistic coaching both for my life as well as for my leadership skills.

We started proofing which of the three business areas of performance psychology are the most relevant to me: ‘preparation’, ‘performance’, or ‘recovery’. It was clearly ‘recovery’ as my energy level was typically very low after the end of my working day – surprising, as I enjoy my job! Obviously being coached means being self-aware and honest. Bahar asked the kind of questions that helped me to understand my ‘real’ motivators and then she helped me test out new approaches to reach back my full level of energy. I was very willing to test her suggestions and some fun and new insights came up.

Thank you, Bahar, for guiding me through my development and supporting me in my journey. I look forward to joining you again for my next major steps!"
Yeliz Yilmaz
Yeliz YilmazNIBC Bank | Vice President
"The very moment I saw Bahar's profile I knew that she was the perfect coach for me to guide me through my change process.

Bahar is an excellent coach reaching your very core, which is required to make the change you want. She has profound psychological insight, she is kind, has a warm heart and knows exactly what to say to keep you motivated and on track.

Working with Bahar is a big honor and I would highly recommend Bahar to anyone who is seeking for real and deep change with lasting effect. If you dare to look in the mirror, then Bahar is the right person for you!"
Kat Chilton
Kat ChiltonNationale Nederlanden | Devops Application Developer
"When I met Bahar I was researching coaches, and she stood out effortlessly from the rest. At the time, I was embarking on a challenging career transformation, and I distinctly remember her saying to me, "Motivation comes and goes, Kat. What you need is strategy." Indeed, she inspired me to formulate a strategy which helped me to kickoff a very hotly anticipated transition. More than that, she helped me to recognize that which I wanted most, and how to pursue it with laser focus. All of our conversations resonated with a clarifying effect. Plus, whenever I am working with Bahar, she always finds time for me. If you or your team are considering working with her, prepare yourselves for leaps forward in self-discovery. If you are willing to do the work, you can really improve your professional station."
Inga Stasiulionyte
Inga StasiulionyteElevating Leadership Institute | Founder & CEO
"Bahar's extensive expertise in human performance and leadership coaching, her profound understanding of behavioral psychology, and her keen analytical skills offer invaluable insights. I consider myself fortunate to have undergone a working genius assessment under her guidance.

Bahar adeptly helped me gain a deeper understanding of my natural inclinations and how to harness my full potential. The assessment illuminated areas where I might falter in achieving optimal performance and potentially disrupt teamwork and project progression. Through Bahar's guidance, our team discovered how to empower each other for enhanced performance and conduct more productive team meetings.

While the benefits of collaborating with diverse team members are evident, it also presents significant challenges in fostering effective teamwork. I wholeheartedly endorse engaging Bahar to lead the working genius assessment, as it not only enhances personal and team outcomes but also fosters genuine enjoyment in performance and team dynamics.

Thank you, Bahar, for making our team unstoppable!"
James Smith
James SmithTrial Attorney
"There are very few people in this world who consistently keep promises. Bahar is one of those people. I have never met anyone who does a better job of teaching the principles of mental toughness, focus, and discipline. Bahar’s inspirational example has helped change my life. She also inspired my children to be the best versions of themselves. She has amazing character and has taught me so much about improving physically and emotionally. She is the best leader I know.
"
Abdulelah Nasieef
Abdulelah NasieefSaudi Aramco | Petroleum Scientist
"Deciding to contact Bahar for coaching is one of the best decisions I ever made. Although it is so unjust for me to write a few lines about the positive impact that she has brought into my life and family’s but I’ll try my best. She is very kind, professional, and compassionate just to name a few virtues. She treats her clients with the highest level of respect and integrity. She provides the necessary tools and knowledge to thrive rather than depend on her. Her ability to simplify difficult and complex concept amazes me every time. She does it through storytelling, metaphors, analogies or give examples. She has a tremendous ability to judge when the next development phase can start and when to dig deeper into important unresolved issues. I’m extremely grateful for her guidance and coaching. I can’t recommend her highly enough for anyone who is looking to improve their lives when it comes to health, wealth, relationship or career."
Imran Hariri
Imran HaririJV Management Department at Aramco | Director
"After only 3 months of coaching by Bahar, I’ve experienced and enjoyed results I’ve been trying to achieve for more than 10 years. She helped me make permanent life changes for a better health and body. The nutritional expertise she offers for improving my diet has led to drastic improvements in my daily life. It is entirely worth the investment in myself.

The expertise and guidance she’s provided through my customized strength training program has been remarkable. I now have an increased core strength for balance and focus, long and short term endurance, faster muscle recovery, and an increased lean muscle size and strength.

Last but not least, this new life style that Bahar helped develop has resulted in feeling less fatigue, despite the very busy and stressful work responsibilities, elimination of food cravings, improved digestion, improved sleep pattern, commitment and discipline."
Dr. Sheri Fluellen
Dr. Sheri FluellenTitan Elite Coaching | High Performance Coach & Psychologist
"I’ve had the privilege of getting to see and experience Bahar in action as a coach. She demonstrates an unwavering commitment to personal growth and professional excellence. The best coaches are able to be vulnerable within themselves while holding space for their client’s vulnerability. “Practice what you preach.” Bahar does just this. I highly recommend her to level up yourself in life!"

Testimonials

Austin Merrett
Austin MerrettSwush Ltd. | Director
"My life is on a different level now.

How I perform for my clients and team. How I sleep. How I eat. How I live each day has improved exponentially through the coaching, guidance and empowerment Bahar has given me.

She’s been there every step of the way to help me build the foundations for my new life through new ways of thinking and doing.

Through our work I have a better understanding of my purpose, my resilience is high and I finally know my self.

When you’ve been coached by Bahar, you see the world differently and through that new lens you can achieve mastery of your life. "
Heather Moran
Heather MoranMursion | Head of GTM Solutions
"I was fortunate to get to work with Bahar in the context of the Working Genius assessment earlier this year. The Working Genius model itself is easy to grasp and understand, and further, Bahar's insights and ability to help make the results more personal to me were impactful in my approach to the day to day. The work with Bahar helped me reorient on my strengths and the work items that generate energy for me, and consider new ways to delegate those things that draw down my energy (and will likely be done better by another teammate anyway!). It was both a humbling and empowering learning experience. Bahar is an amazing coach with that "something special" that encourages embracing the work in a practical and immediately applicable way. I am very grateful for Bahar!"
Jamie Zinn
Jamie ZinnRally Up | Director of Strategic Growth
"Where do I start? I was recommended for the Valor coaching program and boy was I in for a treat! Once paired with Bahar, everything for me changed...for the BETTER! Bahar and I instantly connected, and she really helped me to open my mind to what I wasn't able to find within myself, by myself. Through her coaching, mentorship and recommendations on simple life practices, I was able to focus on what really matters to me personally and professionally. She helped me to understand my strengths, weaknesses and areas of improvement which ultimately led me to make a change in my career. After discovering My Working Genius, I started to look deeply into what makes me tick, what makes me happy, and what my ultimate strengths really are. Even after our sessions ended, I actively use what Bahar taught me in my day-to-day life. I am forever grateful for Bahar and her mentorship, I couldn't recommend her more! Thank you Bahar for everything, you truly are the very BEST!"
Sabine Verdasco
Sabine VerdascoLondon Stock Exchange Group | Sales Director
"I was lucky enough to have Bahar coaching me in 2022. What an experience! Even though I am a certified Business Coach myself, I quickly realized that Bahar provided another intensity of holistic coaching both for my life as well as for my leadership skills.

We started proofing which of the three business areas of performance psychology are the most relevant to me: ‘preparation’, ‘performance’, or ‘recovery’. It was clearly ‘recovery’ as my energy level was typically very low after the end of my working day – surprising, as I enjoy my job! Obviously being coached means being self-aware and honest. Bahar asked the kind of questions that helped me to understand my ‘real’ motivators and then she helped me test out new approaches to reach back my full level of energy. I was very willing to test her suggestions and some fun and new insights came up.

Thank you, Bahar, for guiding me through my development and supporting me in my journey. I look forward to joining you again for my next major steps!"
Yeliz Yilmaz
Yeliz YilmazNIBC Bank | Vice President
"The very moment I saw Bahar's profile I knew that she was the perfect coach for me to guide me through my change process.

Bahar is an excellent coach reaching your very core, which is required to make the change you want. She has profound psychological insight, she is kind, has a warm heart and knows exactly what to say to keep you motivated and on track.

Working with Bahar is a big honor and I would highly recommend Bahar to anyone who is seeking for real and deep change with lasting effect. If you dare to look in the mirror, then Bahar is the right person for you!"
Kat Chilton
Kat ChiltonNationale Nederlanden | Devops Application Developer
"When I met Bahar I was researching coaches, and she stood out effortlessly from the rest. At the time, I was embarking on a challenging career transformation, and I distinctly remember her saying to me, "Motivation comes and goes, Kat. What you need is strategy." Indeed, she inspired me to formulate a strategy which helped me to kickoff a very hotly anticipated transition. More than that, she helped me to recognize that which I wanted most, and how to pursue it with laser focus. All of our conversations resonated with a clarifying effect. Plus, whenever I am working with Bahar, she always finds time for me. If you or your team are considering working with her, prepare yourselves for leaps forward in self-discovery. If you are willing to do the work, you can really improve your professional station."
Inga Stasiulionyte
Inga StasiulionyteElevating Leadership Institute | Founder & CEO
"Bahar's extensive expertise in human performance and leadership coaching, her profound understanding of behavioral psychology, and her keen analytical skills offer invaluable insights. I consider myself fortunate to have undergone a working genius assessment under her guidance.

Bahar adeptly helped me gain a deeper understanding of my natural inclinations and how to harness my full potential. The assessment illuminated areas where I might falter in achieving optimal performance and potentially disrupt teamwork and project progression. Through Bahar's guidance, our team discovered how to empower each other for enhanced performance and conduct more productive team meetings.

While the benefits of collaborating with diverse team members are evident, it also presents significant challenges in fostering effective teamwork. I wholeheartedly endorse engaging Bahar to lead the working genius assessment, as it not only enhances personal and team outcomes but also fosters genuine enjoyment in performance and team dynamics.

Thank you, Bahar, for making our team unstoppable!"
James Smith
James SmithTrial Attorney
"There are very few people in this world who consistently keep promises. Bahar is one of those people. I have never met anyone who does a better job of teaching the principles of mental toughness, focus, and discipline. Bahar’s inspirational example has helped change my life. She also inspired my children to be the best versions of themselves. She has amazing character and has taught me so much about improving physically and emotionally. She is the best leader I know.
"
Abdulelah Nasieef
Abdulelah NasieefSaudi Aramco | Petroleum Scientist
"Deciding to contact Bahar for coaching is one of the best decisions I ever made. Although it is so unjust for me to write a few lines about the positive impact that she has brought into my life and family’s but I’ll try my best. She is very kind, professional, and compassionate just to name a few virtues. She treats her clients with the highest level of respect and integrity. She provides the necessary tools and knowledge to thrive rather than depend on her. Her ability to simplify difficult and complex concept amazes me every time. She does it through storytelling, metaphors, analogies or give examples. She has a tremendous ability to judge when the next development phase can start and when to dig deeper into important unresolved issues. I’m extremely grateful for her guidance and coaching. I can’t recommend her highly enough for anyone who is looking to improve their lives when it comes to health, wealth, relationship or career."
Imran Hariri
Imran HaririJV Management Department at Aramco | Director
"After only 3 months of coaching by Bahar, I’ve experienced and enjoyed results I’ve been trying to achieve for more than 10 years. She helped me make permanent life changes for a better health and body. The nutritional expertise she offers for improving my diet has led to drastic improvements in my daily life. It is entirely worth the investment in myself.

The expertise and guidance she’s provided through my customized strength training program has been remarkable. I now have an increased core strength for balance and focus, long and short term endurance, faster muscle recovery, and an increased lean muscle size and strength.

Last but not least, this new life style that Bahar helped develop has resulted in feeling less fatigue, despite the very busy and stressful work responsibilities, elimination of food cravings, improved digestion, improved sleep pattern, commitment and discipline."
Dr. Sheri Fluellen
Dr. Sheri FluellenTitan Elite Coaching | High Performance Coach & Psychologist
"I’ve had the privilege of getting to see and experience Bahar in action as a coach. She demonstrates an unwavering commitment to personal growth and professional excellence. The best coaches are able to be vulnerable within themselves while holding space for their client’s vulnerability. “Practice what you preach.” Bahar does just this. I highly recommend her to level up yourself in life!"

"Leadership and learning are indispensable to each other." —John F. Kennedy

"Leadership and learning are indispensable to each other." —John F. Kennedy

Curious about Bahar's Coaching?
Request a free consultation and price estimate
Curious about Bahar's Coaching?
Request a free consultation and price estimate
Receive the latest news

Subscribe To My Weekly Newsletter

Get notified about new articles on Leadership Development